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THE BRIEF
As Christmas 2020 approached, lockdown was lifting and non-essential retail was re-opening. Santa's Grotto, Lights Switch-Ons and festive parades were still not an option though. Our client challenged us to bring Christmas to life for customers anyway.....
THE SOLUTION
Santa sneaking into the centre in the middle of the night to switch the lights on - no crowd, no fanfare, but a burst of light to bring the centre to life ready for re-opening. The reaction to the video was unanimously positive and shared on the centre's social platforms.
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Key Lime PR & Marketing
Audit House, 151 High Street,
Billericay, CM12 9AB
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